13 avril 2017

When Experience Matters

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. Arkansas’ version of a Promise program for free community college looks like something written by someone who has never worked at a community college. More...

Posté par pcassuto à 22:25 - - Permalien [#]


Friday Fragments - March 16, 2017

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. I don’t know when they started naming winter storms, but Stella was an odd duck. We got about two inches of snow and a full day of rain, which meant a bumper crop of slush. But towns just a few miles away either got nothing but rain, or lots of snow. More...

Posté par pcassuto à 22:24 - - Permalien [#]

Communicating the Value of University Research When Science is Under Attack

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Lisa M. Rudgers and Julie A. Peterson. Last week we attended the Association of American Universities’ annual conference of the Public Affairs Network. This group, which includes the leaders of communications and public affairs from 62 leading research universities, frequently discusses the best ways to communicate about university research and higher education more broadly. More...

Posté par pcassuto à 22:18 - - Permalien [#]

Brand You Can Hold in Your Hand

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Michael Eads. Now that you have an understanding of the process behind building a compelling brand, have gotten calibrated through thoughtful research, have crafted resonant messaging, and have developed a visual toolbox, it’s time to take a closer look at how strategic choices around methods and materials will increase the impact of your print communications. More...

Posté par pcassuto à 22:17 - - Permalien [#]

Storytelling = Strategy for Advancing Your Brand

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Paul Redfern. Storytelling is a hot topic. Pick any professional conference in our profession and, more times than not, you will find multiple storytelling workshops and presentations. Storytelling is important, and it is everywhere. More...

Posté par pcassuto à 22:16 - - Permalien [#]


Media Relations Is Not an Island

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Kevin Anselmo. If you haven’t done so already, it is time to say goodbye to your marketing communications silos. Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. More...

Posté par pcassuto à 22:07 - - Permalien [#]

Building a Strong Higher Ed Marketing Team

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Deborah Maue. Having a great team starts with hiring great people, and consistently hiring good people requires a rigorous, objective evaluation process that’s focused on experience and competencies, and removes as much bias as possible. More...

Posté par pcassuto à 22:05 - - Permalien [#]

Five Strategies for Building a Great University Brand

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Ken Pasternak. A decade ago, few universities thought strategically about their brand. Now, as the market for academic talent, funding, and recognition heats up, the need has become acute. More...

Posté par pcassuto à 22:03 - - Permalien [#]

Ready, Fire, Aim?

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Eric Sickler. In today’s challenging environment for higher ed, institutions can’t operate effectively without a shared sense of purpose that’s embraced by the community at large. More...

Posté par pcassuto à 22:02 - - Permalien [#]

Communications in Turbulent Times

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Philip Hauserman. We’re two months into a new presidency and our country has never been more outwardly divided. And this division is bringing increasing awareness of the impact that our words have on the people around us. More...

Posté par pcassuto à 22:00 - - Permalien [#]