Persuading High School Students

By Alex Usher. Over the years, a lot of people have surveyed incoming university students to find out why they chose a particular institution.  Most of these surveys contain a battery of questions about influencers: i.e. what were the sources of information that a student used to make their decision.  What researchers are looking for, usually, is some indication that school websites or career fairs or Maclean’s rankings or whatever are actually having some impact.  But year after year, students essentially give the same two answers for “top influencers”: namely, “family and friends”. More...