13 mai 2016

How Can High School Teachers Become College Professors?

By Matt Reed. High school faculty sometimes cross over. It can be done. I’ve seen it done. One of my best hires many years ago was a former high school math teacher who loved teaching algebra but hated the politics of his school district; he picked up a bunch of developmental math classes and quickly became a student favorite. More...

Posté par pcassuto à 18:58 - - Permalien [#]


Zero-Sum Performance

By Matt Reed. I hate getting up at dark o’clock to go to the gym. It’s an act of will, and it doesn’t always happen. Even when it does, it’s grudging on a good day. But I do it relatively consistently because I know that it’s good for my health. More...

Posté par pcassuto à 18:57 - - Permalien [#]

Friday Fragments - May 12, 2016

By Matt Reed. Thursday was “Scholars’ Day” on campus.  That’s a day for faculty and staff to do presentations for their peers on things they care about.  For me, it’s a rare chance to see faculty in their natural habitat, doing what they do really well. More...

Posté par pcassuto à 18:57 - - Permalien [#]

Open Houses and Captive Kids

By Matt Reed. It’s “Open House” season at community colleges. It’s the time of year when students who applied to four-year schools have received word (and word on financial aid packages), but haven’t sent in their own decisions yet. More...

Posté par pcassuto à 18:55 - - Permalien [#]

Friday Fragments - April 29, 2016

By Matt Reed. Sara Goldrick-Rab, Katharine Broton, and Emily Brunjes Colo have published a report arguing for expanding the school lunch program to higher education. More...

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Breaking News: Last Snappy Tagline Just Claimed

By Eric Sickler. In her May 2 article titled, “Your Future Starts Here. Or Here. Or Here,” Inside Higher Ed reporter Ellen Wexler presents a thoughtful collection of higher ed marketing experts’ reflections on college and university branding efforts. You should read it. More...

Posté par pcassuto à 18:54 - - Permalien [#]

The Same. But Different.

By Jim Reische. The Monday, May 2 article about higher ed marketing (“Your future starts here. Or here. Or here.”,) prompted a wave of comments espousing just about every point of view on whether and how colleges and universities should distinguish themselves in the marketplace. More...

Posté par pcassuto à 18:53 - - Permalien [#]

Differentiation and College Marketing

By Michael Stoner. A number of institutions made news in the past week for stakeholder dissatisfaction with a new college identity and perceived similarity between a newly launched brand campaign and that of a another university. More...

Posté par pcassuto à 18:52 - - Permalien [#]

Why GMU’s Renaming Work Has Only Just Begun

By Robert Williams. George Mason University’s law school recently underwent a name change. But due to an unfortunate acronym, it was quickly slated for yet another change. More...

Posté par pcassuto à 18:51 - - Permalien [#]

Marketing in the Age of Measurement

By Sean Carton. What are colleges and universities actually selling?
This isn’t a rhetorical question, nor is it one with a universally-accepted answer. In fact, it’s a question that’s rarely asked, even though it’s at the heart of the ongoing debate about the value of a college education. More...

Posté par pcassuto à 18:50 - - Permalien [#]