By Eric Sickler. In her May 2 article titled, “Your Future Starts Here. Or Here. Or Here,” Inside Higher Ed reporter Ellen Wexler presents a thoughtful collection of higher ed marketing experts’ reflections on college and university branding efforts. You should read it. More...13 mai 2016
How Can High School Teachers Become College Professors?
By Matt Reed. High school faculty sometimes cross over. It can be done. I’ve seen it done. One of my best hires many years ago was a former high school math teacher who loved teaching algebra but hated the politics of his school district; he picked up a bunch of developmental math classes and quickly became a student favorite. More...
Zero-Sum Performance
By Matt Reed. I hate getting up at dark o’clock to go to the gym. It’s an act of will, and it doesn’t always happen. Even when it does, it’s grudging on a good day. But I do it relatively consistently because I know that it’s good for my health. More...
Friday Fragments - May 12, 2016
By Matt Reed. Thursday was “Scholars’ Day” on campus. That’s a day for faculty and staff to do presentations for their peers on things they care about. For me, it’s a rare chance to see faculty in their natural habitat, doing what they do really well. More...
Open Houses and Captive Kids
By Matt Reed. It’s “Open House” season at community colleges. It’s the time of year when students who applied to four-year schools have received word (and word on financial aid packages), but haven’t sent in their own decisions yet. More...
Friday Fragments - April 29, 2016
By Matt Reed. Sara Goldrick-Rab, Katharine Broton, and Emily Brunjes Colo have published a report arguing for expanding the school lunch program to higher education. More...
Breaking News: Last Snappy Tagline Just Claimed
By Eric Sickler. In her May 2 article titled, “Your Future Starts Here. Or Here. Or Here,” Inside Higher Ed reporter Ellen Wexler presents a thoughtful collection of higher ed marketing experts’ reflections on college and university branding efforts. You should read it. More...The Same. But Different.
By Jim Reische. The Monday, May 2 article about higher ed marketing (“Your future starts here. Or here. Or here.”,) prompted a wave of comments espousing just about every point of view on whether and how colleges and universities should distinguish themselves in the marketplace. More...Differentiation and College Marketing
By Michael Stoner. A number of institutions made news in the past week for stakeholder dissatisfaction with a new college identity and perceived similarity between a newly launched brand campaign and that of a another university. More...Why GMU’s Renaming Work Has Only Just Begun
By Robert Williams. George Mason University’s law school recently underwent a name change. But due to an unfortunate acronym, it was quickly slated for yet another change. More...Marketing in the Age of Measurement
By Sean Carton. What are colleges and universities actually selling? This isn’t a rhetorical question, nor is it one with a universally-accepted answer. In fact, it’s a question that’s rarely asked, even though it’s at the heart of the ongoing debate about the value of a college education. More...
