25 mai 2016

Differentiation and College Marketing

By Michael Stoner. A number of institutions made news in the past week for stakeholder dissatisfaction with a new college identity and perceived similarity between a newly launched brand campaign and that of a another university. More...

Posté par pcassuto à 15:37 - - Permalien [#]


Why GMU’s Renaming Work Has Only Just Begun

By Robert Williams. George Mason University’s law school recently underwent a name change. But due to an unfortunate acronym, it was quickly slated for yet another change. Though the renaming has already gotten plenty of attention -- both good and bad -- what’s more important for a renaming is what happens during the lead up to the decision, and in cases like this, the first few years after the renaming. More...

Posté par pcassuto à 15:35 - - Permalien [#]

All Purpose

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/library_babel_fish_blog_header.jpg?itok=qNL3hM7KBy Barbara Fister. I’ve been doing some historical research lately – actually, just looking back at some documents from a decade or two ago, but it feels like visiting another time. How very different libraries were in 1997 or 2003. Read more...

Posté par pcassuto à 15:31 - - Permalien [#]

The Day After Mother’s Day

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/library_babel_fish_blog_header.jpg?itok=qNL3hM7KBy Barbara Fister. It’s mother’s day as I write this, and I’m thinking about the week ahead in the library. At this time of year the reference desk is where you ask “how do I cite this comment on a YouTube video in Chicago Style?” Earlier we began to think the students thought we were a nerdy form of hotel concierge, there to help them locate books in the stacks. Read more...

Posté par pcassuto à 15:30 - - Permalien [#]

Platforms and Profits

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/library_babel_fish_blog_header.jpg?itok=qNL3hM7KBy Barbara Fister. Maybe it’s because of my liberal education in a college of arts and sciences. Maybe it’s just the way my brain is wired. I’m always looking for connections, and this often happens when scrolling through Twitter. Today two items collided with a third. Read more...

Posté par pcassuto à 15:29 - - Permalien [#]


The (Lasting?) Value of Libraries

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/library_babel_fish_blog_header.jpg?itok=qNL3hM7KBy Barbara Fister. There’s a new report out from the Association of College and Research Libraries summarizing the findings of the second year of a project called Assessment in Action, an ambitious attempt involving over 200 institutions to see how libraries contribute to student learning and how we can measure that contribution. Read more...

Posté par pcassuto à 15:28 - - Permalien [#]

When You Really Need a Translation App

http://www.insidehighered.com/sites/default/server_files/styles/large/public/student_affairs_and_technology_blog_header.jpgBy Eric Stoller. Last week, I frequently found myself wishing that I was fluent in Arabic. Being fluent only in English and conversational in Spanish, most of my communication while volunteering at refugee camps in northern Greece was a mix of hand gestures, a few random English-based conversations, and a lot of digital translation aided by two apps on my aging iPhone 5. Read more...

Posté par pcassuto à 15:25 - - Permalien [#]

Craving the Next Big Thing

http://www.insidehighered.com/sites/default/server_files/styles/large/public/student_affairs_and_technology_blog_header.jpgBy Eric Stoller. That was the sub-head for an article in Times Higher Education (THE) last month that asked the question "Is Snapchat the new Twitter on campus?" As you might expect, the piece generated a lot of social media traffic...on Twitter. However, it's important to read through the entire piece with a critically aware attitude. Read more...

Posté par pcassuto à 15:24 - - Permalien [#]

Is Your Content Creation Achieving Anything?

http://www.insidehighered.com/sites/default/server_files/styles/large/public/student_affairs_and_technology_blog_header.jpgBy Eric Stoller. With so many channels to choose from, you would think that people (and their organizations) would maintain a sharp focus on strategy, outcomes, and goals. However, due to the distributed nature of social media, there's been a tendency for dilution. Read more...

Posté par pcassuto à 15:23 - - Permalien [#]

Digital Expectations for Leaders

http://www.insidehighered.com/sites/default/server_files/styles/large/public/student_affairs_and_technology_blog_header.jpgBy Eric Stoller. People are always asking about what to do when a leader who is active on social media leaves their organization. Read more...

Posté par pcassuto à 15:22 - - Permalien [#]