13 mai 2016

Open Houses and Captive Kids

By Matt Reed. It’s “Open House” season at community colleges. It’s the time of year when students who applied to four-year schools have received word (and word on financial aid packages), but haven’t sent in their own decisions yet. More...

Posté par pcassuto à 18:55 - - Permalien [#]


Friday Fragments - April 29, 2016

By Matt Reed. Sara Goldrick-Rab, Katharine Broton, and Emily Brunjes Colo have published a report arguing for expanding the school lunch program to higher education. More...

Posté par pcassuto à 18:55 - - Permalien [#]

Breaking News: Last Snappy Tagline Just Claimed

By Eric Sickler. In her May 2 article titled, “Your Future Starts Here. Or Here. Or Here,” Inside Higher Ed reporter Ellen Wexler presents a thoughtful collection of higher ed marketing experts’ reflections on college and university branding efforts. You should read it. More...

Posté par pcassuto à 18:54 - - Permalien [#]

The Same. But Different.

By Jim Reische. The Monday, May 2 article about higher ed marketing (“Your future starts here. Or here. Or here.”,) prompted a wave of comments espousing just about every point of view on whether and how colleges and universities should distinguish themselves in the marketplace. More...

Posté par pcassuto à 18:53 - - Permalien [#]

Differentiation and College Marketing

By Michael Stoner. A number of institutions made news in the past week for stakeholder dissatisfaction with a new college identity and perceived similarity between a newly launched brand campaign and that of a another university. More...

Posté par pcassuto à 18:52 - - Permalien [#]


Why GMU’s Renaming Work Has Only Just Begun

By Robert Williams. George Mason University’s law school recently underwent a name change. But due to an unfortunate acronym, it was quickly slated for yet another change. More...

Posté par pcassuto à 18:51 - - Permalien [#]

Marketing in the Age of Measurement

By Sean Carton. What are colleges and universities actually selling?
This isn’t a rhetorical question, nor is it one with a universally-accepted answer. In fact, it’s a question that’s rarely asked, even though it’s at the heart of the ongoing debate about the value of a college education. More...

Posté par pcassuto à 18:50 - - Permalien [#]

Sometimes I Don't Hate Grading. Why?

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/JustVisitingLogo_white.jpg?itok=K5uvzo_-By John Warner. Did I say dislike? My bad, I meant marrow-deep loathing. It is the worst part of the job, by far. Last week at McSweeney’s Internet Tendency, Robin Lee Mozer’s “I Would Rather Do Anything Else Than Grade Your Final Papers,” went viral, with retweets of #metoo and #amen filling our publication feed. Read more...

Posté par pcassuto à 18:48 - - Permalien [#]

This Is Not a Quit Lit Essay

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/JustVisitingLogo_white.jpg?itok=K5uvzo_-By John Warner. This is not a “quit lit” essay. 
But I am quitting my full-time teaching job. Read more...

Posté par pcassuto à 18:47 - - Permalien [#]

Millennials Are People, Too

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/JustVisitingLogo_white.jpg?itok=K5uvzo_-By John Warner. I’m starting to wonder if I was a Millennial before my time.
Born in 1970, I am firmly Gen X, but whenever I read blanket descriptions of today’s Millennial student, they seem oddly familiar. Read more...

Posté par pcassuto à 18:46 - - Permalien [#]