The Linguistics of Mass Persuasion: How Politicians Make “Fetch” Happen (Part I)

By Stephen Downes - Stephen's Web. The Linguistics of Mass Persuasion: How Politicians Make “Fetch” Happen (Part I)
Chi Luu, JSTOR Daily, 2016/02/11
I'm not going to wait for Part 2, because this story is interesting enough already. 'Making fetch happen' (meaning to successfully start a cultural/linguistic trend) is the objective of entertainers, politicians, and yes, educators. More...