18 novembre 2015

Six Words

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/StratEDgy%20Graphic%20Resized.jpg?itok=kIrUoz70By Margaret Andrews. I spoke at the GMAC Asia Pacific Conference in Manila earlier this month about how business schools can stand out from the crowd. With nearly 17,000 schools worldwide offering business degrees, it’s more important than ever for each school to articulate to prospective students what’s unique and valuable about that school – and then to communicate it in such a way that the school’s personality, or “secret sauce,” comes through. Read more...

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