By Mary Gwen Wheeler - EvoLLLution. We have partnerships that include the mayor, the civic leaders of community organizations, the higher ed presidents and our superintendents of our K-12 system. They’ve come together because they realize that education needs to be tied with the local economy. More...
06 novembre 2015
What It Takes to Retain a Strong Local Workforce
Creating a Strong Student-Customer Experience: How Measurement Underpins Success
By Christopher Hofmann - EvoLLLution. Higher education institutions today face pressure from a number of different directions. One the one hand, the expectation for a personalized, high-quality student experience is very high as today’s learners have become savvy consumers. More...
Effective Social Media Marketing on a Budget
By Jonathan Shores - EvoLLLution. In many cases, new programs launched for colleges and universities are developed for two years, to meet a specific demand and also to create a new revenue stream by recruiting more students. More...
Four Steps Every School Should Take to Optimize Outreach
By Christina Fleming - EvoLLLution. The educational marketplace has become increasingly more competitive in recent years. Students have more options than ever when it comes to pursuing their education, and online resources make it easier for students to seek the school that would be the perfect fit. More...
Marketing CE: What’s In An Email Address?
By John DeLalla - EvoLLLution. Quick and easy question: What email address is posted on your program website or brochure as the general public-facing address? The most common ones, in my experience, follow the following template: info@Department.edu, SecreteryName@University.edu and ContEd@University.edu. More...
Three Priorities for Growing Student Enrollment Through Better Communication
By Christina Fleming - EvoLLLution. Today’s higher education marketplace is characterized by unprecedented choice for students—and new levels of competition for institutions. From four-year public and private universities to community colleges and online education providers, students can choose between a wide array of learning options. More...
Building Value from the Start: Four Key Actions
By Nicole Foerschler Horn - EvoLLLution. As a consumer, when you think of an exceptional business, you typically think of a company that excels at one of three value propositions: operational excellence, product leadership or customer intimacy. The same is true of your students’ experience with your university. Many universities choose to focus on Customer Intimacy…or at least say they do. More...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
By Monica Wesley - EvoLLLution. With tuition costs continuing to rise, both cumulative and individual student loan debt becoming unsupportable, and an employment landscape that is rapidly evolving in challenging ways, it is no wonder that colleges and universities are being asked to demonstrate their tangible value. More...
Higher Education Won’t Be Able To Resist The Cloud Much Longer
By Navneet Johal - EvoLLLution. Higher education continues to lag behind other industries when it comes to cloud computing. However, the tide is slowly but surely turning, and more institutions are moving from contemplating cloud, to committing to cloud. More...
Doubling Down on the Learning University and Personalization at Scale
By James DeVaney - EvoLLLution. Election season is here so I suppose our expectations should be set for division, oversimplification and the fallacy of the excluded middle. When the road ahead gets complicated, as many innovative decisions and pathways tend to steer, we often force each other to reject complexity and any number of mid-range choices in favor of extreme positions. More...
