Triple- and quadruple-play bundles of communication services: Towards “all-in-one” packages?

By Agustín Díaz-Pinés. Bundles of services or products are part of our daily lives: having a set menu in a restaurant (starter, main dish and dessert), opening a bank account with a set of financial services (credit cards, cheques, deposit), or buying a laptop with a number of pre-installed software applications. Communication services are not an exception. Most communication bundles today are a combination of the following services: fixed telephony, fixed broadband, pay-television and mobile services (already a bundle of mobile telephony, SMS and data). More...