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27 avril 2015

Booming Brand Campaigns

HomeBy Kaitlin Mulhere. Colleges are eager to highlight their strengths and distinctive characteristics for prospective students, parents and donors. Despite that high level of interest, though, college marketing departments have little information about best practices or common approaches to branding strategies.
That absence was the catalyst for a survey to measure "The State of Brand Strategy in Higher Education." The survey was conducted by mStoner, a higher education marketing agency. Read more...

27 avril 2015

Inappropriate Question?

HomeBy Scott Jaschik. The Common Application is planning to let colleges add a question for applicants that some admissions leaders believe is unethical and will encourage more gaming of the admissions process. Read more...

27 avril 2015

Failing the Entire Class

HomeBy Scott Jaschik. Irwin Horwitz had had enough. His students, he thought, weren't performing well academically and they were being disruptive, rude and dishonest. So he sent the students in his strategic management class an email. Read more...

27 avril 2015

Math Wars

HomeBy Colleen Flaherty. For about as long as anyone can remember, most undergraduate natural science majors have been required to take at least two semesters of calculus. Lots of students -- especially those in the life sciences -- don’t end up using most of what they’ve learned later on in their studies or their careers, but the requirement has endured. Read more...

27 avril 2015

Negotiating Balance

HomeBy Colleen Flaherty. Work-life balance might seem like an oxymoron to overworked faculty members, but an increasing number of institutions are trying to help their professors achieve it. So what policies are valuable and how can they effectively be included in union contracts? Those were some of the questions central to a panel discussion on negotiating work-life balance here Tuesday at the annual conference of the National Center for the Study of Collective Bargaining in Higher Education and the Professions at the City University of New York’s Graduate Center (the National Center is housed at CUNY’s Hunter College). Read more...

27 avril 2015

Professor Manager

HomeBy Colleen Flaherty. Full-time faculty members at Ohio public institutions are objecting to proposed legislation with big implications for their right to organize unions. Tucked deep into a 3,090-page budget bill pending before the state’s House Finance Committee is language that would reclassify professors who participate in virtually anything other than teaching and research as supervisors or managers, and therefore exempt from collective bargaining. So serving on a committee, for example, turns a professor into a manager. Read more...

27 avril 2015

Contracts Up Close

HomeBy Colleen Flaherty. You plan on and off all summer for a course you’ve been hired to teach in the fall, setting a syllabus, creating assignments and rereading texts. The work is all unpaid, of course, but the payoff will come when classes start off smoothly and that first check hits your account a few weeks later. Read more...

27 avril 2015

Online Penalty

HomeBy Scott Jaschik. Many politicians and educators see online education as key to expanding access to higher education. But a large study of online education used by students at California's massive community college system cautions that student success may not go hand-in-hand with online education. Read more...

27 avril 2015

Which Groups Are Favored?

HomeBy Scott JaschikLast week a study published in the Proceedings of the National Academy of Sciences stunned many with its conclusion that women are more likely than men to be hired for faculty positions in science, mathematics and technology. To many who are familiar with the widespread reports of bias against women in STEM, the findings just didn't make sense. Read more...

27 avril 2015

Advantage Women

HomeBy Colleen Flaherty. Many studies suggest that women scientists aspiring to careers in academe face roadblocks, including bias -- implicit or overt -- in hiring. But a new study is throwing a curveball into the literature, suggesting that women candidates are favored 2 to 1 over men for tenure-track positions in the science, technology, engineering and math fields. Could it be that STEM gender diversity and bias awareness efforts are working, or even creating a preference for female candidates -- or is something more nuanced going on? Experts say it’s probably both. Read more...

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