Rethinking the university portal

By Anjli Jain. Colleges and universities are businesses, and like all successful companies, they need to present and maintain a positive brand image. Many universities have nurtured their “distinguished” brands for decades, but a budding trend among lesser known institutions to promote a stronger brand image has now exploded, leading to a dramatic increase in the number of institutions that are willing to invest significant time and money in brand management. More...