By Eric Stoller. Everyone is recruiting international students. It's a big part of the enterprise that is higher education. With an increasingly diverse global demographic of constituents, university marketing and communications teams should look to global brands for inspiration. Read more...22 mars 2015
College students develop app giving rewards for not texting in class
By Christopher Snyder. One common annoyance for teachers and professors is students texting during class.
A mobile app startup, Pocket Points is trying to change that by letting students earn rewards by not using their phones.
The app’s co-founders and current California State University, Chico, students Rob Richardson and Mitch Gardner told Fox News’ Adam Housley the idea for the app came during a lecture. More...
What Can Higher Education Learn From Air France?
By Eric Stoller. Everyone is recruiting international students. It's a big part of the enterprise that is higher education. With an increasingly diverse global demographic of constituents, university marketing and communications teams should look to global brands for inspiration. Read more...It's not the size of the screen
By G. Rendell. As with many campuses, Greenback U's is increasingly cluttered with TV screens. Some of them display 24-hour news feeds. Some show student-produced videos. Some present slide decks of coming events or exam schedules or other information the controlling dean (and we all know that some deans are more controlling than others) wants students and faculty to know about. Read more...The Shifting Landscape in Management Education
By Margaret Andrews. I’ve worked in management education for over fifteen years and continue to do so because I believe that developing management talent is important, the need is universal and growing, and that how we develop talent will continue to evolve. While educating managers is expensive, not educating them is even more costly – to the individuals they manage, the companies they run, and the societies in which they live. Read more...
A Scare-Your-Socks-Off Thriller: Data and Goliath
By Barbara Fister. I’m slowly making my way through Bruce Schneier’s new book, Data and Goliath, and recommend it highly if you’re looking for a concentrated dose of paranoia delivered in a calm, clear, totally reasonable voice. It’s divided into three parts – a description of the situation we’re in, an outline of what’s at stake and (the part I haven’t gotten to yet) what to do about it. Read more...
The Secret Is the Blend
By Tanya Joosten. Recently, a Dean’s office asked me whether they should deliver blended classes in their college. Specifically, they wanted some evidence that showed that students enrolled in blended courses as they do online courses. Our online courses can sometimes fill up far faster than our face-to-face (f2f) courses. More...
The Gold Rush
By Liz Reisberg. In Elizabeth Redden’s recent article, The Branch Campus Boom(s), she offers historic perspective on the development of international branch campuses. Quoting Dr. Anna Kosmützky (University of Kassel, Germany) extensively, the article implies that this phenomenon is here to stay although, perhaps, not necessarily a viable long-term strategy for all comers. Read more...Be Prepared
By Lee Skallerup Bessette. I am now coaching my son’s soccer team. When I registered him to play soccer, his first time participating in the sport, I had to volunteer for some sort of role with the team. I chose “Assistant Coach”; I knew that I could handle groups of 6-year-olds, and as an assistant, I would just have to repeat, loudly and enthusiastically, whatever the head coach told the kids to do. Read more...Scaling Student Support
By Matt Reed and Susanna Williams. In the Wild West future of unbundled higher education that has been proposed in various forms by Kevin Carey, Anya Kamenetz, and Jeff Selingo, the targeted student seems to be a solo outlaw, a confident autodidact who hungers for the unbound autonomy of a “DIY” bespoke education. Read more...Friday Fragments - March 19, 2015
By Matt Reed. Okay, that’s a little exaggerated, since Coastal Carolina University is a non-profit. But the logic is very much the same. Apparently, it has challenged its faculty and staff to improve student retention numbers, with raises dependent on the results. The more retention improves, the more everyone gets paid. Read more...
