Identity Crisis

By Dena Levitz. When a name change or other significant institutional shift alienates alumni and donors, how do you bring them back into the fold?
Hundreds of alumnae had gathered on the sidewalks of William Peace University, shouting and waving signs with messages like "It's not the guys; it's the lies." Months earlier, during the summer of 2011, the North Carolina private institution made the decision not only to switch from female to coed but to change its name from Peace College to William Peace University, after the man who donated money to help start it. More...