By David Collis - EvoLLLution. The obvious analogue is healthcare, which has in some ways, 20 years before, gone through this switch. The classic 60s view of higher education was that it’s good for the state if we provide the funding to encourage people to go to higher education. It’s good for them but more importantly it’s good for the whole economy and the state was willing to fund higher education access for everyone. Similarly, health care in the old days was provided by not-for-profit institutions and publically funded institutions. More...
19 janvier 2015
Staying on Top of Trends Central to CE’s Innovative Culture
By Gayla Marie Stoner - EvoLLLution. Continuing education leaders and the units they serve have become experts for identifying new marketplaces over the years. We recognize that higher ed is changing and we all know that technological enhancements have enabled more access for learners. In addition, there are more cost effective abilities to serve students in a cheaper manner. More...
Building Campus Pride Among Virtual Students
By Susan Aldridge - EvoLLLution. For years, we’ve heard that students who learn online cannot possibly develop the same affinity for the institutions they attend as their peers who study on campus. But from where I sit, nothing could be further from the truth. More...
Is Online Learning an Institutional Fit?
By Vickie Cook - EvoLLLution. Many leaders at institutions across the United States, and their respective boards of trustees, are looking at ways to launch online learning initiatives on their campuses to place their institutions in a more competitive arena. One institution that considered online options earlier in the year is the University of Arkansas System, which launched the University of Arkansas Online earlier in 2014. More...
Three Steps Institutions Must Take to Ensure Market Relevancy
By Cailin Ahern - EvoLLLution. Higher education is being tasked with workforce development at an unprecedented scale. It has been projected that 40 million jobs will go unfilled by the year 2020 unless institutions are able to double the pace of postsecondary degree attainment in the next five years. More...
Look Beyond Donations When Reaching Out to Alumni
By Anthony Campisi - EvoLLLution. As funding for colleges and universities continues to decline, it’s becoming increasingly important for institutions to enhance their relationships with alumni. According to the Center on Budget and Policy Priorities, while most states have begun to restore some of the post-recession cuts made to higher education, funding remains well below pre-recession levels. More...
Marketing CE: Class Completion Certificates
By John DeLalla - EvoLLLution. Most continuing education programs provide a certificate of completion or achievement at the end of class. Typically these are used by students to prove attendance to employers, and then are filed away by the student. More...
Adapting to Higher Ed’s Change from a Public to a Private Good (Part 1)
Four Evolving Trends that May Shape the Future of Distance Education
By Rick Shearer - EvoLLLution. As distance education continues to evolve and move from the fringe of higher education to the mainstream there are and will be new challenges for the field. In the past ten years we have seen a dramatic shift in how distance education is positioned within institutions. More...
Free tuition isn’t a magic bullet
By Jeff Collins and Ben Eisen. Eliminating tuition fees for university students is a wasteful and inefficient policy idea. Students themselves share in the benefits of higher education through increased lifetime earnings and it is reasonable that they should also share some of the costs. More...
World-class education, low-class marketing
By R. Michael Warren. International cross-border education is a booming business. But a report by Bernard Simon of the Munk School of Global Affairs says Canada is being left behind, while the Harper government’s international education strategy has set unrealistic and underfunded targets. More...
