King's College London Faces Rebranding Controversy

King's College London has decided to rebrand itself simply as King's London, to the horror of many students and alumni, Times Higher Education reported. Administrators say that the change is needed to end confusion about whether King's is a college or university.
A petition attracting opposition to the rebranding effort cites history and costs. "The rebranding of King's College London to simply King's London seems a bizarre move considering the institution's history as a college within the University of London. Read more...