Universities rely on agents to recruit international students – they shouldn’t try and hide it

By Vincenzo Raimo. As higher education has gradually become more commercialised, universities are getting used to employing professional marketers to help develop and manage their reputations and brands. But while the sector is now generally happy with the concept of student recruiters acting as “educational counsellors” supporting students to make a decision about where to apply to university, few of us have been honest enough to talk about these people as part of sales teams. More...