Strengths and weaknesses of MOOCs: Part 3, branding and cost

By Tony Bates. The story so far
This is the fifth in a series of posts from my open textbook, Teaching in a Digital Age. I have already published four extracts from the book on MOOCs:

    the key design features of MOOCs (‘What is a MOOC?’)
    the differences between cMOOCs and xMOOCs
    the strengths and weaknesses of MOOCs, Part 1, focusing on:
        their contribution to open and free education
        the audience that MOOCs mainly serve
        persistence and commitment of MOOC participants
    the strengths and weakness of MOOCs, Part 2, focusing on:
        learning
        assessment

In this post, I examine their value for branding, and their costs. Read more...