subscribe todayBy Beckie Supiano. From his office window, Eric Johnson can see the groundskeeping staff clearing off the sidewalk with leaf blowers. Colleges like the University of North Carolina at Chapel Hill, where he works, pull out all the stops to make their campuses inviting. But rarely, he says, do they work as diligently to create a welcoming presence online, even though that’s where today’s prospective students encounter them first. More...