Tech tips: Guide on using webinars and live chat for student recruitment

You’ve likely been invited to use live chat when shopping online or seen companies offering training for their own staff or clients using webinars. In the field of higher education, these tools have also become increasingly popular among universities in countries such as the US, Australia, and the UK. Early adopters of webinars and live chat in the higher education sector have been using them for different purposes, such as training library users, providing IT support, tracing alumni, conducting joint study courses, marketing study programmes, and recruiting (international) students, etc. Their systematic use for student recruitment is, nevertheless, a very recent phenomenon and the level of professionalization varies across institutions and even individual academic programmes and departments. Additionally, to celebrate the launch of this new service, StudyPortals is offering 10 free webinars including support, promotion and feedback for ACA members. You can directly contact StudyPortals to make use of this offer at educoach@studyportals.com. The free offers are given out on a first-come-first-served basis.
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