Hat in Hand on Facebook

By Ry Rivard. Colleges are increasingly turning to one-day social media blitzes to raise money, especially from their youngest alumni. The latest will take place today at the University of Vermont, the state’s flagship in Burlington. Officials there have organized a daylong social media “extravaganza” to connect with what it calls its elusive young alums. During the Move In Day Challenge, pegged to the university’s move-in day, officials will post on Facebook, Instagram and Twitter all day, including videos of students moving in and talking about the university. Read more...