04 août 2014

A Consumer-Friendly Tuition Model: 21st-Century Higher Ed

The EvoLLLutionBy  - EvoLLLution. In a competitive marketplace, the real winners are the consumers. Innovations in pricing models are meant to demonstrate value to the consumer while also differentiating competitive deals. Strategies such as “bundling” or “half-off” or even “first one free” are retail promotion tools to attract potential customers by considering how they can “save” by purchasing certain products. More...

Posté par pcassuto à 15:00 - - Permalien [#]


Lessons Higher Education Could Learn from the Real Estate Industry

The EvoLLLutionBy  - EvoLLLution. The real estate industry is not unlike higher education in that both primarily sell an “intangible” service and require clients (sellers or buyers or students) to make money. Plus, both industries are the first victims during a downturn in the economy. It’s during these times they have to stand above the competition to stay in business. More...

Posté par pcassuto à 14:59 - - Permalien [#]

Efficacy of Teaching and Learning Assessment in the Ever-Changing Higher Education Space

The EvoLLLutionBy  - EvoLLLution. After World War II, the academic world and society in general appeared to be in agreement that higher education is crucial for the future of our country and the economy. The government played a central role in closing the gap between the academy and society through the creation of the GI Bill, which provided returning servicemen increased access to, and a higher likelihood of success in, the pursuit of higher education. More...

Posté par pcassuto à 14:58 - - Permalien [#]

Five Ways to Build a Meaningful International Experience for Online Learners

The EvoLLLutionBy  - EvoLLLution. Meaningful international experiences should be an important part of everyone’s education, yet, as the Institute of International Education’s Open Doors data resource points out, American students are often reluctant to travel. The 2013 annual survey states that only 283,332 U.S. students studied abroad for academic credit. That number is only a tiny fraction — about 1.4 percent — of the nearly 20 million U.S. students enrolled in higher education. Time and money are the usual reasons students forego this rich learning opportunity. More...

Posté par pcassuto à 14:56 - - Permalien [#]

The Differentiated Marketing Roles of Main Campus and CE

The EvoLLLutionBy  - EvoLLLution. 1. When it comes to marketing CE, what is the role of the CE unit?
The first thing to note is that organizational structures in CE can vary from institution to institution, so the marketing role of the CE unit may be different from one university to another, but regardless of the structure, I see CE’s role as being the expert and knowing the purpose of each program, the benefits of the program and understanding how to communicate those benefits to the prospective student audiences for each program. More...

Posté par pcassuto à 14:55 - - Permalien [#]


The Rise of the For-Profits: Assessing their True Impact (Part 2)

The EvoLLLutionBy  - EvoLLLution. Not to suggest that they were working in concert, but by and large these institutions — some of which were new, others that had been hanging around on the margins for many years — applied some of the basic principles of the marketplace to an industry that had not been treated like a marketplace before. More...

Posté par pcassuto à 14:50 - - Permalien [#]

The Rise of the For-Profits: Assessing their True Impact (Part 1)

The EvoLLLutionBy  - EvoLLLution. In the last few years, the proprietary higher education institutions — the for-profit schools — have been on the firing line. They have been investigated by Congress for exploiting federal Title IV financial aid guidelines, pursuing profits at the expense of serving their students. More...

Posté par pcassuto à 14:49 - - Permalien [#]

An Unholy Trio: The Three Biggest Roadblocks to Innovation in Higher Education

The EvoLLLutionBy  - EvoLLLution. Since American culture likes to think of things in threes, I’ll offer my view of the top three roadblocks to innovation in higher education. To be fair, this is a bit like trying to name the three best outfielders in Major League Baseball; everyone has favorites and it’s hard to agree. But as per the metaphor, I’ll take a swing at it. More...

Posté par pcassuto à 14:48 - - Permalien [#]

Exploring the Ins and Outs of the Proposed Ratings System

The EvoLLLutionBy  - EvoLLLution. 1. As a starting point, what would be the biggest advantages of having a college rating system?
It seems to me that some of the other popular media ranking systems —  while probably originally intended to create an additional demand and market for the print medium magazine — have had an unintended consequence of incenting institutions to do the wrong thing. More...

Posté par pcassuto à 14:47 - - Permalien [#]

The Free Tuition Model: Escapism that Ignores the Higher Ed Reality

The EvoLLLutionBy  - EvoLLLution. Public anxiety about college costs — a nearly constant theme in U.S. domestic politics for the past 25 years — is at an all-time high. This shouldn’t come as a surprise to anyone in this industry. More...

Posté par pcassuto à 14:46 - - Permalien [#]