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12 avril 2014

University leaders reach out through social media

http://t2.gstatic.com/images?q=tbn:ANd9GcQWMTBx0CPzMFK637Zb6AgNbjhxfVRtTVkrwKoq4ZPL2p18KKWOEwB3AWIBy Cassandra Hendry. University and college presidents are increasingly using social media to engage with their constituencies, says Dan Zaiontz, who works in strategic planning and public affairs at Seneca College in Toronto.
As a capstone project for his recent master’s degree in communication studies at McMaster University, Mr. Zaiontz conducted confidential interviews with 22 presidents (11 each from Canada and the United States) about their social media use. Twitter was the most popular platform, with all 22 presidents using it, followed by Facebook with 16 users. LinkedIn was a distant third while tools such as Instagram, Google+, Reddit and Flickr barely registered. More...

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