23 février 2014

The ‘soft power’ proof of the pudding – Not in the branding

http://enews.ksu.edu.sa/wp-content/uploads/2011/10/UWN.jpgBy Damtew Teferra. It is with interest that I followed the conversation between Jane Knight and John Kirkland on soft power and soft diplomacy in the last two weeks. First of all, I am not sure I would agree with Knight’s premise that the term soft power has become the ‘buzzword’ in international higher education circles; if it is, we have not noticed a hike in Africa, at least as far as I know. More...
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