Investing in Fundraisers Who Cultivate Wealthy Donors Pays Off, Studies Find

By Holly Hall. Nonprofits that spend a lot of money to hire staff members who seek large gifts and tend to loyal supporters fare far better in fundraising than other institutions of similar size, according to two studies commissioned by the Association for Healthcare Philanthropy.
Among the 335 hospitals and medical centers surveyed for the larger study, a subset of 45 kept detailed benchmarking data on their fundraising revenue and expenses from 2007 through 2012. More...