25 janvier 2014

Segmenting the social media activities of your university

By Joachim Ekstrom. Social media goes across almost all borders and we often find ourselves with an audience representing a very diverse set of backgrounds, cultural values and differing needs. As marketers we understand the importance of adjusting to different market segments, and segmentation according to nationality is often the first step we make in this direction.  The University of Groningen in the Netherlands and Nova Scotia Community College in Canada are two examples of higher education institutions which have done this successfully.
Before implementing a segmented approach, here are three things you should keep in mind. More...

Posté par pcassuto à 17:54 - - Permalien [#]


Member stories: strengthening Franco-German cooperation

Read the story of an EAIE member who is actively working to promote cooperation and research between France and Germany. In this next post in our series highlighting the stories of EAIE members, Patricia Rohland tells us why the decision to build a career in international higher education was so easy, in addition to some of the many reasons why she continues to work in our field.
The Franco-German University is not a classical university. It is a network of 160 universities in France and Germany which offer more than 150 bi-national and tri-national study programmes in almost every study field. Our mission is to actively promote cooperation and research between both countries and to foster university partnerships. Together with my team, I am in charge of public relations, public private partnerships and alumni relations. Our mission can be described as a chain that goes from student recruitment, to relationships with current students and all the way through to alumni relations. We are also in charge of all external partnerships: the cooperation with the business world, foundations, institutions in the field of higher education and political institutions. As our institution is quite young – it was created in 1999 – it is a daily challenge to increase its visibility towards all target groups. More...

Posté par pcassuto à 17:52 - - Permalien [#]

Ubuntu: I am who I am because of you

By Leonard Engel and Hans-Georg van Liempd. Are international education associations living in their own bubble? What do they do to create access and equity for people and ideas from emerging or developing countries? How can they work together to advance the internationalisation of the higher education agenda? These were some of the questions contemplated by the leaders of key international higher education organisations who gathered in Port Elizabeth, South Africa last week to discuss the future agenda of the internationalisation of higher education.
This Global Dialogue was a first in its kind and was initiated and hosted by the EAIE’s sister organisation, the International Education Association of South Africa (IEASA). One of the aims was to have an “in-depth discussion about the power relationships that currently drive the world of higher education internationalisation”, and – one may add – the discourse about internationalisation. More...

Posté par pcassuto à 17:51 - - Permalien [#]

Key skills revealed for future leaders of international education

Aspiring international education leaders face the challenge of working in a constantly changing environment. The funding opportunities available, government visa regulations, key student markets and education delivery formats are undergoing change at an ever increasing rate. A recent study on the challenges faced by leaders in the field has revealed the key obstacles and pressing needs for those at the forefront of driving the internationalisation of higher education into a new age.
The final report from the joint European-Australian study ‘Leadership Needs in International Higher Education in Australia and Europe’, conducted by the EAIE and the International Education Association of Australia (IEAA) highlights the essential capabilities needed by international education leaders in Europe and Australia in light of the challenges they face. Despite certain differences between the two continents, mostly attributed to the different realities they operate in, the constantly changing international environment, together with the mainstreaming of international education and the related pressing need to improve cooperation between academics and administrators, were key issues highlighted by leaders in both regions. More...

Posté par pcassuto à 17:47 - - Permalien [#]

Les ambitions et les attentes de la génération Y concernant la société

Orientations : études, métiers, alternance, emploi, orientations scolaireLe cabinet Deloitte vient de dévoiler la troisième édition de sa "Millennial Survey". Ce que recherche la génération Y ? Des mesures ambitieuses ! La preuve : 70 % des dirigeants de demain pourraient rejeter ce que les entreprises classiques ont à leur proposer…
La génération Y est vraiment une génération à part. Une précédente étude l'avait qualifiée de non-individualiste : ce trait de caractère a été une nouvelle fois confirmé par la troisième édition de la Millennial Survey de Deloitte Touche Tohmatsu Limited (DTTL), qui vient d'être publiée. Suite...

Posté par pcassuto à 17:14 - - Permalien [#]


The Green University Rankings

http://www.ireg-observatory.org/templates/sub_business2/images/ireg_top2013.pngIn 2010 Universitas Indonesia launched a GreenMetric Ranking that measured contributions to sustaining the environment and steps to combat global climate change.
The criteria are setting and infrastructure, energy and climate change, waste, water, transportation and education.
In the 2013 ranking, announced on January 17th 2014,   there were 301 participants from 61 countries.
First place went to the University of Nottingham, UK, followed by University College Cork, Ireland, Northeastern University, USA, Bradford University, UK and The University of Connecticut, USA, which held the number one spot in 2012.
Source: UI GreenMetric World University Ranking.

Posté par pcassuto à 17:06 - - Permalien [#]

CEC Ranking Chinese Universities

http://www.ireg-observatory.org/templates/sub_business2/images/ireg_top2013.pngThe China Education Center  has updated its China University Ranking. The top five places are as follows:

  1. Peking University
  2. Tsinghua University
  3. Shanghai Jiao Tong University
  4. Fudan University
  5. Wuhan University.

Peking has held the first place since 2008 when it replaced Tsinghua University. This ranking is produced by the Chinese University Alumni Association. The methodology, according to the Center’s web site, includes:

  • Government recognition
  • Research
  • Faculty
  • Program
  • Student
  • Reputation

Posté par pcassuto à 17:04 - - Permalien [#]

Money, money, money - The Financial Health of Australia’s Universities

By Paul Kniest. In the week before Christmas the Minister for Education, Christopher Pyne, released the Finance 2012: Financial Reports of Higher Education Providers.  A copy of the report can be downloaded from:  http://docs.education.gov.au/node/34601.
The report provides a consistent set of financial data for all of Australia’s universities.  The report includes data form university income and expenditure statements, cash flow statements and balance sheets. Read more...

Posté par pcassuto à 17:02 - - Permalien [#]

University funding

By Jeannie Rea. “University planning is far too important to be left solely to market forces” NTEU in Times HES on the impact of deregulating university places
Late last year the UK Conservative Government announced their intention to remove enrolment caps on university places. Chancellor of the Exchequer Osborne argued that it was to fulfil unmet demand and also noted that the UK was falling behind on international comparisons in the proportion of young people in higher education. Not surprisingly, the UK universities, unions and media are asking what we in Australia think two years after the caps were removed here – and the Demand Driven Model is under formal review. Read more...

Posté par pcassuto à 17:01 - - Permalien [#]
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German Graduate Education Reforms and their Implication for US Doctoral Education

HomeBy Anne MacLachlan. In 2005 the German government launched the Excellence Initiative through the German Research Foundation (DFG) and the German Science Council. The call for proposals required applicants to fundamentally rethink how doctoral training is organized so that Germany could reclaim its preeminence in research and research training. Entire universities as well as university divisions applied in all fields. Eighty-five institutions received awards, nine were entire universities. The difference in concept between both the old German doctoral system and Excellence awardees as well as between Excellence awardees and much of the US doctoral training system is enormous. Every aspect of doctoral training has been scrutinized to lower the time to degree by making sure students understand expectations, participate in many kinds of professional training and academic support, are supervised by a group of faculty (not just a Doktorvater/mutter) and acquire the skills necessary for the student’s chosen profession after the doctorate.  Doctoral degree time is under four years and employment of Excellence graduates is very high. Since the application is created by graduate faculty and they themselves have designed the program, they are committed to it. Doctoral reform in the US on the other hand depends largely on small unit buy-in from a group of faculty, a department or a division. Disciplinary associations such as the American Chemical Society and organizations external to individual universities such as the American Association of Colleges and Universities have created a range of doctoral reform programs, but the fundamental structure of doctoral training has not altered all that much.  This talk explores the German reforms in some detail and examines the potential of these to be applied to US programs. More...

Posté par pcassuto à 14:54 - - Permalien [#]