Segmenting the social media activities of your university

By Joachim Ekstrom. Social media goes across almost all borders and we often find ourselves with an audience representing a very diverse set of backgrounds, cultural values and differing needs. As marketers we understand the importance of adjusting to different market segments, and segmentation according to nationality is often the first step we make in this direction.  The University of Groningen in the Netherlands and Nova Scotia Community College in Canada are two examples of higher education institutions which have done this successfully.
Before implementing a segmented approach, here are three things you should keep in mind. More...