16 janvier 2014

Social Media: Building Community Via Your Community

http://www.insidehighered.com/sites/default/server_files/styles/large/public/student_affairs_and_technology_blog_header.jpgBy Eric Stoller. Some of my favorite higher education social media accounts are the ones where a new "host" is selected weekly as the designated tweeter (or instagrammer). These accounts aren't necessarily "crowdsourced" in the traditional sense. It's more like picking a single individual from the crowd and letting them have the access codes to your Twitter or Instagram accounts for a period of time. The content from these community-member-generated accounts are generally quite interesting as each person brings a unique voice to their turn. There are several of these types of accounts that are being used by schools to feature alumni, current students, faculty, and staff from a wide array of academic/administrative areas. Read more...
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