16 janvier 2014

Learning from Hamburger U.

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/green.jpg?itok=D8D3DXB7By G. Rendell. Over the past couple of weeks, there's been a bit of buzz in the sustainability community about McDonalds' commitment to sustainable beef.  The attention was triggered, in part, by a series of three articles at GreenBiz,com, the first of which is here. In a nutshell, McDonalds has committed to begin purchasing sustainable beef in 2016, and eventually to buy nothing but. To put that promise in context, let's note that "sustainable beef" is nowhere defined, and the date by which they'll reach their final goal is anything but certain. Read more...

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