. Amid news that the "sticker price" for college tuition is often a work of fiction — there are at least 200 colleges where no one pays full price for their education — some schools have been striking out in a different direction. They're lowering their prices across the board in a practice sometimes called a "tuition reset."
The idea is simple: Rather than tempting students with big discounts, administrators are hoping that applying a lower tuition more consistently will help them stand out. In most cases, the schools maintain that it's not about taking in less money in the aggregate and that their programs will not suffer. More...