Welcoming Students… On The Day They Are Accepted?

By Brian Mathews. I’ve always been interested in reaching out to students as soon as possible. Conceptually I like that space in the summer – the metamorphosis from high school senior to college freshmen. It feels like a prime time to engage and cultivate a positive relationship. 
I use to consider the traditional route. Devise a fun print piece and have that item included in a welcome packet or other mailing. Of course incoming students receive a barrage of info and you’d really have to standout. They also have immediate (deadline-driven) needs like financial aid, housing, course selection, meal plans, and football tickets. Facebook groups are another possibility to start the conversation. I wrote about making a good impression on incoming freshmen several years ago. More...