http://t2.gstatic.com/images?q=tbn:ANd9GcQWMTBx0CPzMFK637Zb6AgNbjhxfVRtTVkrwKoq4ZPL2p18KKWOEwB3AWIBy Alan MacEachern. It turns out that reinvention is hard. You’d think I would have known that, since I teach at Western. In 2012, “the University of Western Ontario” rebranded to “Western University.” It was a change that seemed destined to satisfy everyone. Teenage would-be students from around the world would find it sleeker and easier to Google. Sentimental centenarians would be impressed that we were reclaiming the name we had held until 1923. Everyone in-between would be fine. More...