By Chris Parr. International Programmes analysis points to courses’ marketing benefits. Results from only the second UK university to run massive open online courses on a major US platform have shown the tool’s potential power for recruiting students to full programmes.
The University of London International Programmes said that it expected to recruit 45 fee-paying students as a result of the Moocs it ran earlier this year.
Between June and August, it offered four courses on the Coursera platform and said it hoped to generate at least £200,000 from students who otherwise would not have enrolled on its fee-paying programmes. More...
11 novembre 2013
London predicts Mooc recruitment windfall
In the Dark on Data
By Paul Fain. Websites that measure how colleges stack up are all the rage these days. But prospective adult students aren’t using those tools, and are instead relying on information from friends, advertisements and college websites.
That is one of the central findings of a newly released report from Public Agenda, a nonprofit research group. Read more...
