http://chronicle.com/img/photos/biz/icons/wired-campus-nameplate.gifBy Marc Parry. In 2010 two privacy scholars published an op-ed criticizing the “Machiavellian” public-relations methods of tech companies like Facebook. They analyzed a PR script that may sound familiar to many of Facebook’s 1.2 billion users. A new feature, which shares more personal data with advertisers, is rolled out. A blowback ensues. Then comes the company’s response: minor changes that largely leave the new feature in place, plus reassuring noises like “we are listening to our users.” More...