Why Are MOOCs Controversial, But Badges Are Not?

Some time ago, I began a discussion of "Why (Some) People Laugh at Badges."
I would like to ask a different question here. Right now (September, 2013) badges are risible, albeit less and less so, and non-controversial, while discussion of MOOCs is ubiquitous and intensely controversial. Why the difference? What would make discussion of badges more like discussion of MOOCs?
Some reasons that I can think of are that MOOCs clearly appear as a more imminent threat than badges do to faculty livelihoods.  MOOCs also appear to some as a threat  to cherished values about face to face teaching and learning. More...