http://profile.ak.fbcdn.net/hprofile-ak-ash4/373026_83865976093_348415907_q.jpgBy Michael A Peters. The New York Times dubbed 2012 the year of the MOOCs - massive open online courses. Suddenly the discourse of MOOCs and the future of the university hit the headlines with influential reports using the language of "the revolution to come." Most of these reports hailed the changes and predicted a transformation of the delivery of teaching and higher education competition from private venture for-profit and not-for-profit partnerships. Rarely did the media focus on questions of pedagogy or academic labor. This article suggests that MOOCs should be seen within the framework of postindustrial education and cognitive capitalism where social media has become the dominant culture. More...