LinkedIn Enters the College-Marketing Fray

By Lawrence Biemiller. The business-networking behemoth LinkedIn said on Monday morning that it was making a play in global college admissions, unveiling LinkedIn University Pages and welcoming school students as young as 14 as members.
The company said the new pages could help colleges build their brands and recruit students who fit what they offer. It said the pages can also help students choose colleges on the basis of the students’ intended careers and, subsequently, help with job searches. The pages take advantage of career data that LinkedIn has collected from some 240 million members around the world. More...