Middle East, North Africa - MENA Business Cases

By Martine Plompen. With the aim of encouraging the writing of case materials, EFMD has been organising its annual Case Writing Competition for many years.  
The 2012 winner in the category “MENA Business Cases”(Middle East and North Africa), sponsored by HEC Paris in Qatar is:
Chabros International Group: A World of Wood  
This case is written by Paul W. Beamish and Bassam Farah, Richard Ivey School of Business, USA and it examines how a Lebanese multinational wood company confronts a drastic drop in its largest subsidiary's sales after the global economic crisis. The case provides ample material to review motivations for internationalization, different “international” strategies, crisis management, growth strategies, market entry, entry timing, and SWOT. Read more...