Trying to Influence the Mums

ByChris Parr for Times Higher Education. In days past, parents in Britain were often uninterested bystanders when it came to decisions about where their children would go to university. Now they are so important that student recruitment advertising is targeting them directly. Online forum and social media network the Student Room has partnered with Mumsnet, the online forum for parents, to allow universities to aim advertising directly at parents and their children at the same time. Read more...