The Myth and the Millennialism of "Disruptive Innovation"

By Audrey Watters. The Myth of Disruptive Innovation
Folklorists often balk at the common usage of the word “myth” to mean “lie.” A myth, by their disciplinary definition, is quite the opposite. A myth is a culture’s sacred story. It involves supernatural or supreme beings — gods. It explains origins and destinies. A myth is the Truth. So when I say then, that “disruptive innovation” is one of the great myths of the contemporary business world, particularly of the tech industry, I don’t mean by “myth” that Clayton Christensen’s explanation of changes to markets and business models and technologies is a falsehood. (I have an MA in Folklore, not an MBA — so that’s part of it, for sure.) Rather, my assigning “myth” to “disruptive innovation” is meant to highlight the ways in which this narrative has been widely accepted as unassailably true. No doubt (as a Harvard professor) Christensen has faced very little skepticism or criticism about his theory about the transformation of industries— why, it’s as if The Innovator’s Dilemma were some sort of sacred text. Read more...