Digital Marketing Tools for Fundraising

May 9, 2013 Online 2 - 3:15 p.m. Eastern. Are you making the most of the new tools for fundraising? Learn about the latest tools for engaging prospects in a highly personalized approach and the methods for integrating those tools into your fundraising system.
Speaker: Nancy Benavente. Nancy Benavente has been a professional in the advancement and development services area for more than 25 years and is an active member of AASP, CASE, APRA, AFP, PMI and WITI. She currently provides leadership for optimizing engagement through a comprehensive strategy utilizing social networks and CRM based on innovation and best practices. Previously, Benavente worked in higher education at UCLA and UC Davis managing advancement services teams and implementing new technology in support of fundraising. Her professional experience includes providing executive leadership in the areas of prospect research and management, information technology, donor relations, stewardship and donor information systems, as well as oversight of analytical reporting. She has a strong background in re-engineering business processes having managed or implemented the top three fundraising systems and a business intelligence and data warehouse. She has managed several projects involving the redesign of systems to produce forecasting, predictive modeling and performance metrics reporting capabilities. Benavente has designed and implemented several online giving and community web sites and is currently implementing the use of social networking for fundraising. She received her bachelor's degree in sociology from UCLA, where she also received an Executive Management Certificate from the Anderson School of Management. Read more...