New EAEA project ARALE tracks the keys to successful adult education campaigns

Text: Tania Berman. EAEA´s new project Awareness Raising for Adult Learning and Education (ARALE) aims to collect best practices of awareness raising and advocacy campaigns for adult education in Europe. The project got its kick-off meeting on the 4th of February 2013 in Copenhagen, Denmark.
ARALE is a one-year project funded by the European Commission´s Grundtvig programme. Its objective is to analyse the criteria for success for adult education campaigns targeting policy-makers, general public or specific target groups. These campaigns will serve as a basis to determine key conditions and tools to create successful adult education campaigns.
The kick-off meeting took place in the cosy and beautiful office of the Danish Adult Education Association (DAEA), one of the three partners of the project. Other partners include EAEA and the Estonian Non-Formal Adult Education Association (ENAEA).
Key issues discussed
The central topic of the kick-off meeting was how to gather best practices and which kind of campaigns to look for. A questionnaire will be sent to all EAEA members and other adult education stakeholders to ask them to share their best practices.
The project´s dissemination was also discussed; the results will be online, an information leaflet will be drafted and a final report of the project published at the end of the year. Based on the research results, a final conference will gather around 80 participants from all over Europe and let them discuss further in workshops how to best campaign for adult education.