By Claire Brownell. Yet another business is recruiting young, attractive University of Windsor students struggling to pay the bills - but it's not a job their parents are likely to brag about.
Seekingarrangement.com, a website that matches "sugar babies" looking for cash with older, wealthier "sugar daddies" looking for love, claims the University of Windsor is one of its fastest growing markets in Canada. According to a news release issued by the site, 65 students with University of Windsor email accounts joined the site in 2012, bringing the total number registered to 134 and making it the 10th fastest growing sugar baby school in Canada.
In some ways, seekingarrangement.com is similar to conventional dating websites, with users creating profiles with information about themselves and what they're looking for from a romantic partner. The big difference, however, is that "sugar babies" put a price on their time and affection, with students charging an average of $3,000 per month in gifts and money, according to the website.
It's impossible to independently verify the site's claims of a surge in popularity among University of Windsor students, with a spokeswoman saying that releasing more information would violate the site's privacy policy. What is clear is that the website's news release ranking Canada's fastest growing sugar baby schools is part of a successful public relations campaign.
The combination of sex and controversy has earned the site coverage - and probably new members - via the New York Times, Vanity Fair, CNN and others.
A quote from CEO Brandon Wade included in the news release takes a dig at the federal government's recent loss of the personal information of hundreds of thousands of Canadians with student debt.
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