http://www.timeshighereducation.co.uk/magazine/graphics/mastheads/mast_blank.gifBy John Gill. To maintain its reputation for trustworthiness, the academy must ensure that its scholarly scepticism is not misapplied
"Trust me - I'm an academic" is a phrase that remains largely superfluous, even as other professions, from journalism to banking, languish in the gutter of public opinion.
According to the 2012 Edelman Trust Barometer, an annual analysis of who and what is deemed credible by the public, academics remain the most trusted source of information. The survey asked 30,000 people in 20 countries: "If you heard information about a company from one of these people, how credible would that information be?"